Effective negotiations

The most difficult thing in any 
negotiation, almost, is making sure that 
you strip it of the emotion and deal with 
the facts. And there was a considerable 
challenge to that here and challenge to that here and 
understandably so.

Howard Baker 

The best way to 
negotiate 
with

7 Dos 
and 
Don’ts 


A negotiation should be an 
opportunity for give and 
take that results in a win‐win 
situation for the participants 
involved 


Learning how to negotiate Learning how to negotiate 
effectively can help you 
achieve these winning 
results while strengthening
business relationships


Start improving your 
negotiation skills with these
dos and don’ts


Don’t appear needy 
People can smell desperation. This will weaken your 
position and allow opponents to get you to make 
too large a concession or give too deep a discount.


Don’t take it personally
Getting your emotions involved will cloud 
your ability to make sound arguments and 
judgments.


Don’t force it.
By dragging out negotiations that are going 
nowhere, you’re wasting time and causing a 
lot of frustration.


Be prepared to walk away
Being able to say “no” and mean it ensures 
you don’t end up making a bad deal 


Do your research 
Good negotiators come prepared


Practice, practice, practice
Like anything else, getting good at 
negotiating requires practice 


Ask for it
Many people dislike negotiating because 
they feel embarrassed or scared asking for 
 things they want.